(02) BRAND LAUNCH
AD Individuals is a young Australian brand that takes a modern look at vintage clothing. The brand is highly curated and makes the hunt for timeless vintage pieces an easy task. The brand launch for AD was briefed as such. A simple collection launch featuring classic vintage denim repurposed blazers and timeless vintage trench coats. It was shared with an audience as refined as the pieces themselves. We chose the architectural exterior of the Zeitz MOCCA contemporary art museum to reflect the values of preservation and restoration as a highly valued practice.
